Local SEO: How to Rank Higher in Google for ‘Near Me’ Searches

In this guide, we’ll walk you through the key strategies to help your business rank higher in “near me” searches and attract more local customers.

1. Optimize Your Google My Business Listing

Google My Business (GMB) is one of the most important tools for local SEO. Here’s how to optimize your listing:

• Claim & verify your business on Google My Business if you haven’t already.
• Ensure your business name, address, and phone number (NAP) are correct and match your website.
• Select the right business categories to help Google understand what services you offer.
• Add high-quality photos of your business, products, or services.
• Encourage and respond to customer reviews—Google prioritizes businesses with more positive reviews.
  

2. Use Local Keywords in Your Website Content

Your website should include local keywords that match what customers are searching for.

• Instead of “best IT services,” use “best IT services in Titusville, FL.”
• Include location-based phrases in your title tags, meta descriptions, headers, and content.
• Create location-specific service pages (e.g., "Managed IT Services in Brevard County").
• Add a FAQ section that answers common “near me” search queries.
  

3. Get Listed in Local Directories & Citations

Google values consistent business information across the web. Get listed in directories like:

• Yelp,  Bing Places,  Apple Maps,  Angi,  Yellow Pages, and  BBB
• Local Chamber of Commerce or industry-specific directories
• Ensure NAP consistency (name, address, phone number) across all listings.
  

4. Build Local Backlinks

Backlinks (links from other websites to yours) help build credibility. To get local backlinks:

• Partner with local businesses and get mentioned on their websites.
• Sponsor local events or charities  (they often link back to sponsors).
• Get featured in local news articles or blogs.
  

5. Optimize for Mobile & Voice Search

Since most local searches happen on mobile devices and through voice assistants, make sure your website is:

• Mobile-friendly  (fast loading and easy to navigate).
• Optimized for voice search (use conversational phrases like “Where can I find IT services near me?”).
  

6. Encourage Customer Reviews

Reviews help improve trust and search rankings. To get more reviews:

• Ask happy customers to leave a Google review.
• Respond to all reviews (good and bad) professionally.
• Offer incentives like discounts for leaving feedback
  

7. Use Schema Markup for Local SEO

Schema markup helps search engines understand your business details. Use LocalBusiness Schema to include:

• Business name, address, and phone number
• Business hours
• Customer reviews
• Products or services offered

You can generate schema markup using Google’s Structured Data Markup Helper.